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eCommerce
Our ecommerce solutions allow you to sell your product or service online.
A detailed understanding of your product or service is required in order
to implement an appropriate ecommerce solution.
The complexity of the ecommerce solution depends on many factors. For
a free ecommerce consultation and estimate, please call Silly Design at
541.685.0674 or send an email to info@sillydesign.com.
An ecommerce site typically consists of the following elements:
- Product Catalog
- Shopping Cart
- Checkout
- Payment
- Order Fulfillment and Tracking
Product Catalog
The product catalog provides a visitor with an interface to view your
products for purchase. The catalog should be easy to browse and should
make it easy for the visitor to find specific products quickly. Once a
visitor finds a product they wish to purchase, they add it to their 'shopping
cart'.
All of our product catalogs are custom built to meet your exact product
requirements.
Shopping Cart
The shopping cart maintains a record of the quantity and type of products
the visitor has selected to purchase. When the visitor is done shopping,
they have to 'check out'.
Checkout
Checkout and payment can be straightforward or relatively complex depending
on your exact needs. Things to consider are:
- Do you want to offer specials or discounts?
- Do you want an 'Upsale' feature (recommend other products based on
current selection)?
- Are their volume discounts? If so, is it based on weight, price, number
of items?
- How is shipping calculated?
- How is sales tax calculated?
The more complex the algorithms for calculating price, shipping, tax,
etc., the more expensive it will be to set up initially.
Accepting Payment
In order to accept credit card transactions, you will need a Merchant
Account (an account with another company that acts as a liaison between
your bank and your customer's bank). The merchant account provides a gateway
by which you can verify credit card information as well as actually accept
payment. BWE is not a merchant account provider however we can recommend
a Merchant Account Company. Once you have a merchant account, you will
be able to accept payments online via credit card.
Order Fulfillment and Tracking
Once you receive an order it will be up to you to fulfill the order as
quickly as possible. BWE offers several enhancements that can help automate
the order fulfillment and tracking process:
- Inventory Control with E-mail Alert
- Back Order System with Automated Notification
- Online Customer Order Status Pages

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